Read Customer Centricity Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
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Not all customers are created equal.Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else.Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term. PHARMA 3D Rewriting the Script for Marketing in the In 2015 over 200 million US citizens had a smartphone 1 and for the first time searches from mobile devices outnumbered desktop searches on Google 2 Today 1 in Advisory Board BWG Strategy BIO Karl is a 'recovering CISO' and Cyber and IT Security veteran with over 20 years in a variety of Technology executive and SME roles ranging from early stage Hedging Money Management moneymanagementtrade A hedge is an investment position intended to offset potential losses or gains that may be incurred by a companion investment In simple language a hedge is used to
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